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Eyal Hecht is an experienced digital marketing and e-commerce professional with a focus on Amazon and marketplace strategies. Currently serving as the Amazon Marketing Manager at Karo Pharma since July 2022, Eyal previously held the position of Head of Digital Marketing & Ecommerce at 2tech Ltd., where responsibilities included managing PPC and SEO activities across multiple platforms. Eyal has also worked as a self-employed consultant specializing in Amazon and eBay marketplace strategies, and co-owned an e-commerce business managing various marketplace accounts. With a background in risk management at IBI Investment House Ltd. and Union Bank, alongside an MBA in Finance from Ono Academic College and a BA in Social Sciences from The Max Stern Yezreel Valley College, Eyal combines financial acumen with extensive marketing expertise to drive successful campaigns and business growth.