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Riku Jokinen serves as the Head of Analytics Services at Karhu Helsinki since October 2020, focusing on the development and commercial success of SEO and web-analytics services while managing a team of three professionals. Previously, Riku held roles as a Team Lead Business Analyst and as a Business Analyst, engaging in web analytics, SEO, and data visualization. Prior experience includes serving as Program Manager at Aalto University Executive Education Ltd, where responsibilities encompassed the design and execution of professional training programs, and as a Presentation Scheduler at Fox Networks Group, handling advertising campaign planning and scheduling. Riku's career began as an Online Advertising Analyst at Netwheels, successfully managing digital advertising campaigns. Riku holds a Master's degree in Business Administration from Tampere University and completed a Marketing & Analytics Academy program at Saranen Consulting.