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Shannon Lyle is an accomplished sales professional with extensive experience in the automotive industry. Currently serving as the Market Sales Director at KAR Global since January 2020, Shannon has significantly contributed to sales strategies and market growth. In addition, Shannon holds the position of Regional Sales Director for British Columbia and Alberta at TradeRev since July 2013, where responsibilities include leading regional sales initiatives within the digital dealer-to-dealer auction space. Previous roles include Sales Manager at Fiat of Vancouver and Volkswagen of Surrey, as well as a Wholesaler at Jim Hester Wholesale and a Sales Representative at ADESA, demonstrating a diverse background in sales and management across several key automotive companies.