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Lilliam Gonzalez

Senior Manager, Programmatic Media at Purdue Global

Lilliam Gonzalez is a seasoned professional in programmatic media, currently serving as a Senior Manager at Kaplan Higher Education since August 2021, after progressing through roles including Manager and Analyst. Prior experience includes positions as Director of Operations at Direcly and Senior Trader Analyst at Omnicom Media Group. Lilliam has a strong background in executing programmatic campaigns, conducting data analysis for performance optimization, and collaborating with various stakeholders to maximize client ROI. Previous roles also encompass programmatic trading at Publicitas and media planning, demonstrating extensive expertise across digital media strategies. Lilliam holds a Bachelor of Business Administration in Finance from Ave Maria University.

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