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Machteld Andries is an accomplished professional in brand strategy and management with extensive experience at Kantar since 2004. Currently serving as Brand Domain & Strategy Lead, Director, Machteld has held various leadership roles, including Brand Strategy Lead, Commercial Director. Prior to Kantar, Machteld worked as a Research Director at both Columbus and Synovate for a brief period in 2003-2004 and held the position of Associate Director at Research International from 1990 to 2003. Machteld's academic background includes studies at Ghent University and St Ursula.