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Gareth O'Neill is a seasoned professional in brand guidance and strategic planning, currently serving as the Head of Brand Guidance for Kantar APAC since July 2014. In this role, Gareth leads initiatives in brand equity, tracking, and analytics solutions, while also focusing on client impact and capability building through Kantar's APAC Brand Guidance Council. Prior to this, Gareth held the position of Head of Brand Guidance in Australia and served as a Senior Client Director, advising key clients in Advertising, Media, and Brand insights. Gareth's earlier experience includes serving as Director of Strategic Planning at Maxus, Group Planning Director at MEC, and various roles at Carat over 13 years, including Group Business Director and Head of TV Planning. Educationally, Gareth holds a BA (Hons) in Business Studies from the University of Portsmouth.