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Sohrab Tahmasbi is a seasoned professional in product design and management with extensive experience across various companies. Currently, Sohrab serves as Co-Founder and CEO of Rokhdad since July 2023 and as a Product Design Consultant for Novin Travel Co. since December 2023. In addition, Sohrab has held the position of Head of Product Design at Kanoon Iran Novin since July 2022. Previous roles include Product Design Consultant and Product Designer at Modiseh.com, and Product Designer at Exon Vision, where collaboration with product managers and developers led to innovative digital solutions. Sohrab's earlier career highlights include roles as Product Manager at ParsPack and Head of Graphic Design Department at DANAPEYVAST, along with various consultancy positions in design.