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Pieter Beerten is an experienced ecommerce professional currently serving as Ecommerce Manager at Kambukka since April 2024. Concurrently, Pieter has been a Guest Lecturer in Conversion Rate Optimization (CRO) and Customer Experience (CX) at VIVES/Brugge Business School since April 2020. Previously, Pieter worked at Bose Corporation from July 2018 to April 2024, where roles included CRO Manager and Website Experience Optimization Lead, overseeing the development of the CRO team and managing the digital experience roadmap. Prior experience includes positions at JBC as an Omni Channel Business Analyst and Product Owner for E-Commerce, and at DXC Technology and BNP Paribas Fortis in various consulting and analysis capacities. Pieter holds an MBA in Digital Business from Universitat de Barcelona and Master’s and Bachelor’s degrees in business engineering from Hasselt University.