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Amanda Bywater is an accomplished marketing expert with extensive experience across various industries, currently serving as a Marketing and Communications professional at Kalyra since May 2022 and previously as a Marketing Specialist at Amanda Bywater Consultancy since March 2021. Previous roles include Marketing Manager at Australian Wholefoods, where Amanda led successful product relaunches and brand expansions, and Manager of Marketing at OneSteel and Arrium, overseeing significant projects and initiatives. Amanda's earlier career includes directorial roles at Clorox and SC Johnson, where strategic marketing initiatives led to substantial sales growth. Amanda holds a Bachelor of Commerce in Marketing from the University of Wollongong and is a graduate of the Australian Institute of Company Directors.