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Mirjam Van Coillie, MBA, is an accomplished executive with extensive experience in the bicycle and consumer goods industries. Currently serving as the managing director at KALKHOFF BIKES since April 2022, Mirjam leads a premium bicycle brand renowned since 1919. Previously, Mirjam held the position of Chief Marketing Officer at Koninklijke Gazelle, where responsibilities included overseeing marketing, design, and innovation. Mirjam's significant tenure at Philips spanned from June 2005 to April 2016, encompassing roles such as Senior Director Consumer Marketing Garment Care and Senior Program Director Consumer Lifestyle, among others. Throughout the years, Mirjam has demonstrated expertise in strategic marketing, brand positioning, and design management while also holding leadership positions at Royal Auping and Neonis Industrial Design. Mirjam's academic credentials include an MBA in Design Management from the University of Westminster and various executive education certificates from prestigious institutions such as Harvard Business School Online and Vlerick Business School.