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Claudia Buering is a holistic marketing expert with 25 years of experience spanning the food industry, medical technology, and the e-bike sector. Currently serving as the Director of Brand Experience at KALKHOFF BIKES, Claudia has a strong track record in leading teams, managing projects, and developing marketing strategies for both B2B and B2C markets. In addition to this role, Claudia operates a consultancy focused on organizational and team development, and serves as a TrainerCoach at key2advance, leveraging extensive leadership experience. Previous positions include Brand Manager New Business at Allos Hof-Manufaktur and various marketing leadership roles at Dräger, where Claudia was responsible for global marketing strategies and media relations. Claudia holds a degree in Nutritional Science from Fachhochschule Niederrhein.