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Jae Yoon Choi has extensive work experience in the media industry. Jae Yoon began their career in 2002 as the Head of Programming and Production and Executive Producer at Mnet America, CJ E&M America. In 2014, they moved to CJ E&M, Mnet HQ as the Head of Content Strategy. In 2015, they joined MAKEUS as the Director and Chief Content & Business Officer of Dingo Studios. Most recently, they have been the CEO of KAI Media, Inc since 2018.

Jae Yoon Choi attended Korea University from 1996 to 2001, where they obtained their Bachelor of Science (BS) in Spanish Language and Literature.