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Daming Li (Lawrence)

Vice President - Head Of Ecommerce, Digital Marketing And CRM at K11 Concepts Limited

Daming (Lawrence) Li has a diverse range of work experience in various industries. Daming (Lawrence) has most recently worked as the General Manager of K11 Concepts at New World Development Company Limited since April 2022. Prior to that, they held the position of Vice President at K11 Concepts Limited, where they were responsible for national Ecommerce, Omni/channel CRM, China Retail, Digital Marketing, and Data Analytics. Daming (Lawrence) has also worked at Walmart as the Head of Ecommerce for Sam's Club, leading the ecommerce business and driving digital transformation. In addition, Daming has experience at Alibaba Group as a Senior Expert in Business Intelligence, performing data analysis to improve the online experience and platform performance. Daming (Lawrence) has also worked at McKinsey & Company as an Engagement Manager, Bank of America Merrill Lynch as an Investment Banking Summer Associate, Fu Wah International Group as an Investment & Business Development Manager, and Ernst & Young as an Associate.

Daming (Lawrence) Li completed their Bachelor of Science (BSc) degree in Economics at UCL from 2008 to 2011. Daming (Lawrence) subsequently pursued a Master of Business Administration (M.B.A.) at Northwestern University's Kellogg School of Management, specializing in Finance, Marketing, and Strategy, from 2015 to 2017. Currently, they are enrolled in the Kellogg-HKUST Executive MBA Program, focusing on an Executive Leadership MBA Program. The exact end year for this program is unknown as it is ongoing.

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