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Max Shcherbakov is an experienced marketing professional currently serving as the Head of Department at McCann Digital since April 2022. Concurrently, Max holds the position of CEO of Hooligans, a role that includes managing brand strategy, creative, and production operations for K Logic Future Marketing, a company associated with Hooligans since June 2020. Previously, Max co-founded Hooligans in April 2011, leading the independent digital creative agency until its acquisition by K Group, while overseeing a diverse team of 30 employees. Prior experience includes serving as VP Digital at Gitam BBDO, where Max established the digital department, and holding various creative technology roles at McCann Erickson Israel from 2002 to 2009, where Max managed award-winning digital campaigns for major brands.