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Sadia brings with her a diverse and exciting wealth of experience in PR, Advocacy, Strategic Communications and Crisis and Reputation Management as well as Building Brand love. She has been associated with some of the finest and most iconic brands across the Energy, FMCG, F&B, Financial Services and Telecommunications sectors.

Sadia is an alumnus of the Lahore University of Management Sciences and joins KE from Phillip Morris Pakistan where she last served as Director Communications. Prior to Phillip Morris Pakistan, Sadia has served as Director of Communications and Chief of Staff at KE. In these roles she developed the Communications function at KE, strengthened KE’s digital footprint and spearheaded key initiatives at the company.

A true social citizen, Sadia is the Founder of Women in Numbers, an exclusive online networking community for working women and a neighborhood support initiative (Maid to Shop) that supports domestic maids in sending their daughters to school.