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Pnina Ben Ami has over 20 years of experience in communications and marketing. Pnina began their career in 1995 as a Senior Producer at Ziv Nave Productions. In 1999, they became the Spokesperson of a Committee at the Knesset. In 2000, they became a Media Strategy Consultant for both the public and private sectors at Eyal Ariel Communications. In 2006, they were appointed Head of Communications Strategy & Spokesperson at the Israel Ministry of Tourism. In 2008, they were appointed Head of Communications Strategy & Spokesperson at the Israel Ministry of Social and Welfare. In 2012, they joined JVP as Senior Director of Marketing & Business Development, where they were responsible for leading JVP's media and communications strategy. In 2016, they were promoted to Vice President of Marketing at JVP, where they have been responsible for heading JVPs marketing and PR and communication strategies both locally and on the global stage.

Pnina Ben Ami obtained a Bachelor's degree in Sociology and Anthropology from The Hebrew University of Jerusalem between 1990 and 1992.