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Michelle Matthey is an experienced professional in campaign management and digital marketing, currently serving as Senior Campaign Manager at JustWatch since August 2022. In this role, Michelle is responsible for strategic planning of trailer launches and theatrical releases, particularly within the DACH market, while overseeing a team focused on digital campaigns. Prior experience includes roles as Campaign Manager and Ad Operations Manager at AdStrive, where Michelle managed international SEA and Paid Social accounts. Prior positions also include a Working Student in Campaign Management at JustWatch and an Online Marketing Specialist at TriGlobal. Michelle holds a Master’s degree in International Marketing Management from The Berlin School of Economics and Law and a Bachelor’s degree in Leisure and Tourism Management from Hochschule Stralsund.