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Hannah McDermott is a seasoned digital marketing professional with extensive experience in managing multi-channel paid media campaigns across various platforms. Currently, as the Digital Marketing Campaign Manager for JustWatch, Hannah focuses on sports marketing for Amazon Prime Video Sport, optimizing campaign performance in real-time. Prior experience includes a role as a Digital Marketing Specialist at HP, where strategic oversight of global digital media marketing was prioritized, and a position at Coca-Cola Hellenic Bottling Company, where campaign execution and e-commerce management were key responsibilities. Hannah's educational background features a Professional Diploma in Digital Marketing from the Digital Marketing Institute, a Master's degree in Management from Trinity College Dublin, and a Bachelor's degree in Social Sciences from Dublin Business School, complemented by a Bachelor of Applied Science from Indiana University Bloomington.