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Elianne Smit is an accomplished digital marketing and CRM professional with extensive experience in the fashion and retail sectors. Currently serving as the Digital Marketing & CRM Manager at Just Brands since March 2022, Elianne leads a B2C online team, responsible for developing and executing digital marketing and CRM strategies, while mentoring a team of nine specialists. Prior roles include Online Marketing & CRM Manager at WE Fashion BV, where Elianne collaborated closely with the e-commerce and marketing teams to enhance digital content strategies and oversee digital campaigns throughout the customer journey. Elianne's career includes a range of roles in campaign management for major brands like Samsung Benelux and experience as an international model in the fashion industry. Elianne holds a Bachelor’s degree in (International) Marketing, Leadership Development and Communication from Mälardalen University and a Bachelor of Business Administration in Media and Entertainment Management from Inholland University of Applied Sciences.