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Axel de Wilde is a seasoned creative professional with a diverse background in branding, film direction, and media education. As Co-Founder and Creative Mind at WeCup since October 2021, Axel has contributed to developing a sustainable cup system in the Netherlands. Operating as Owner and Creative Mind at STUDIO RAAR since October 2009, Axel focuses on elevating brands through innovative strategies. Additionally, Axel directs films and writes campaigns at AXEL DE WILDE | SOETr. As a Media Instructor and Exam Coach at Artemis Academie, Axel specializes in art direction and media campaigns. Freelancing as a DOP for Just Brands, responsibilities include delivering comprehensive seasonal campaigns across various media platforms. Early career experience includes roles as a digital media designer and graphic designer, complemented by formal education in design and illustration from institutions including HKU and Grafisch Lyceum Utrecht.