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Renata Vidal is a seasoned marketing and communication specialist with extensive experience in strategic planning and execution of marketing campaigns across various channels. Currently serving as a Marketing and Communication Specialist at Juntos Somos Mais since January 2019, Renata oversees marketing actions and campaigns for the construction materials retail program, managing budgets and measuring campaign performance. Prior roles include Senior Marketing Analyst at Omnion Marketing de Relacionamento e CRM, where Renata planned and executed incentive communication actions, and Account Supervisor at E/OU-MRM, managing client communications for Santander. Earlier experience includes a Senior Account Executive position at FCB Brasil, coordinating comprehensive marketing communications for the Smiles brand. Renata holds a postgraduate degree in Digital Communication and Media from ESPM and a degree in Advertising and Marketing from Universidade Paulista.