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John Smits is a seasoned executive with extensive experience in sales strategy, go-to-market operations, and digital product sales across various leading technology companies. Currently serving as Vice President of Worldwide Go-To-Market Operations at Juniper Networks, John focuses on enhancing efficiency and customer experience. Prior roles include Vice President of Sales Strategy and Operations at Staples and multiple positions at Dell Technologies, where John drove sales strategy and digital transformation initiatives. With a background in data science operations at EMC and foundational marketing roles at Quantum Bridge Communications, Aware, and Alcatel-Lucent, John's expertise is supported by an MBA from Babson College and a Bachelor of Science in Marketing from Bentley University.