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Samuel Ukah is a seasoned marketing professional with extensive experience in performance and growth strategies. As the Regional Head of Performance & Growth for Nigeria and Ghana at Jumia Group since April 2022, Samuel leads customer acquisition and retention strategies across multiple business verticals. Prior to this role, Samuel served as Growth Marketing Manager at Sparkle Nigeria, achieving significant customer base and App Store listing growth through optimized marketing strategies. Previous positions include Customer Acquisition/Growth Lead and Digital Marketing Specialist at Renmoney, where Samuel managed substantial advertising budgets and implemented growth hacks to enhance customer acquisition efficiency. Samuel's career began with co-founding Clastle and has spanned various companies in digital marketing and business development. Academically, Samuel holds a Bachelor's Degree in Chemical Engineering and completed a Mini-MBA at Tekedia Institute, alongside specialized certifications in digital advertising.