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Goran Javorac has extensive work experience in the marketing and advertising industry. Goran began their career at Leo Burnett in 2005, starting as an Account Executive and eventually working their way up to the role of Senior Account Executive. From 2007 to 2008, they served as the Agency Representative in Montenegro. In 2010, Javorac joined Julius Meinl Coffee Group as the Managing Director, a position they currently hold.

Goran Javorac has a Master's degree in Marketing from the University of Belgrade.