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Pedro Lima has a diverse and extensive work experience in the advertising and creative industry. Pedro is the founder of JUDAS, a company they started in 2020. Prior to that, they worked at Partners Lisboa as a Creative Director from 2018 to 2020, where they were responsible for leading creative projects and received multiple awards at international festivals. Pedro also held positions at MSTF Partners as a Director Criativo from 2010 to 2020 and as a Senior Copywriter from 2005 to 2020. Before joining MSTF Partners, Pedro worked as a Senior Copywriter at BBDO Portugal from 2003 to 2005, at Young & Rubicam from 2001 to 2003, and at SKA / TBWA as a Junior Copywriter from 1999 to 2000.

Pedro Lima studied Advertising at Universidade Fernando Pessoa from 1992 to 1995. Additionally, they attended Liceu Alexandre Herculano, but no specific degree or field of study is mentioned.