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Nicola Almeida has had a successful career in marketing and sales, with experience in various roles at companies such as JTI, TAG: Imagine, Pegasus Hospitality Group, Hilton Hotels & Resorts, and Marriott International. Currently holding the position of Senior National Brand Activations Manager at JTI, Nicola also completed a developmental assignment in Commercial Strategy and Planning. Prior to this, Nicola worked as a Sales Account Director and Senior Sales Executive & Event Coordinator at different companies. With a strong background in marketing and events, Nicola has a proven track record of success in consumer and trade marketing.