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Marjolein Biermans currently serves as Vice President Digital & IT Marketing & Sales and Vice President Business Technology Services Corporate Functions at JTI, focusing on enhancing the digital experience and capabilities to support the company's 2030 Strategy. With extensive experience in digital transformation and marketing strategy, Marjolein has held senior roles at various firms, including Bluefield, BearingPoint, Capgemini Consulting, and British American Tobacco. Marjolein has successfully driven digital initiatives, developed impactful strategies, and fostered long-term client partnerships across multiple industries. Educational achievements include an MBA from Esade, alongside studies at Yale School of Management and HEC Paris.