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Emma Beaumont is a seasoned professional with extensive experience in change management, communications, and marketing. Currently serving as Head of GBS Change Management, Engagement & Communications at JTI since February 2021, Emma also holds the position of Global Communications Lead, GBS. Additionally, Emma is a Strategic Advisory Board Member at Digital Commerce Global. Prior to JTI, Emma was Chief Marketing Officer at AntWorks, where leadership of the global marketing function included the development of a brand and communications strategy for the AI/IA market. Emma previously launched SSON Analytics' global data analytics center and held key roles at SSON and IQPC, demonstrating a strong track record in strategy and analytics. Emma’s educational background includes a Digital Marketing Disruptive Strategy Programme from Saïd Business School, University of Oxford, and a Law degree from Newcastle University.