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Colin Woolford is JTB Custom’s VP of Sales and Financial Strategist, leading the sales efforts and financial growth strategy. Prior to JTBC, Colin was an Assistant Vice President at Barclays Investment Bank, where he focused on Collateralized Loan Obligations on the Syndicate Team. He also worked at Barclays on the Institutional Equity Sales Desk, where he focused on selling the vast capabilities of Barclays Bank to institutional investors. Now Colin is focused on bringing product customization into the mainstream for brands and retailers so they can reap the benefits of better customer engagement, higher margins, and reduced inventory risk. He is a graduate of the University of Denver where he was an integral member of the Denver Pioneers Lacrosse National Championship Team as an offensive midfielder and received a Bachelor’s of Science in Business Administration in Finance. Colin currently resides in New York with his wife.