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Sara Williams has a strong and diverse work experience. From 2014, they worked as the Senior Director of Sales at JSJD Media LLC, where they provided sponsorship procurement services for the specialty trade association industry. During their time there, they focused on cutting-edge marketing and advertising solutions, including programmatic and beacons. Prior to that, from 2008 to 2014, they were a Senior Sales Manager at Media Publishing/MV, where they excelled in online advertising campaigns and consistently ranked as a top sales producer. Sara was responsible for researching and contacting new leads for advertising positions and maintaining relationships with existing clients. Before that, from 2003 to 2007, they worked at HSBC as a Sales Manager. Sara was promoted from Senior Account Executive to Sales Manager for consistently exceeding sales goals and conducted regular audits to ensure compliance.

Sara Williams earned a Bachelor of Business Administration (BBA) degree in Business and Marketing from Sam Houston State University, where they studied from 1996 to 2002. In February 2013, they obtained a Professional CEM Certification from the eMarketing Association.