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Cassie Lawrence has a wide range of work experience in public relations, marketing, journalism, and television. Cassie began their career as a Promotions Intern at Univision Television Group in 2010 and later held internships with Disney ABC Television Group as an Entertainment Intern and Health Intern in 2010 and 2012, respectively. In 2012, they also worked as a Community Manager at Dollar Shave Club before transitioning to Annenberg TV News as a Reporter and Video Journalist from 2008 to 2012. Cassie then returned to Dollar Shave Club as a Marketing Coordinator and Associate Marketing Manager before moving into the role of Public Relations Associate and eventually Public Relations Manager. In 2017, they joined JSA+Partners as a Public Relations Manager and progressed to Senior Public Relations Manager, Director of Public Relations, and currently serves as the Senior Director of Public Relations.

Cassie Lawrence attended the University of Southern California from 2008 to 2012, where they pursued a Bachelor of Arts degree in Broadcast Journalism and Digital Journalism. Additionally, they minored in Forensics and Criminality during their time at USC. In 2011, Cassie took part in a Study Abroad program at City, University of London, where they focused on Journalism.