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Abby Schmeling is a seasoned marketing professional with extensive experience in content marketing and strategy. Currently serving as Vice President of Content Marketing & Strategy at JPMorgan Chase & Co. since February 2022, Abby leads the development and execution of content programs, driving marketing qualified leads through a comprehensive approach while optimizing demand-gen initiatives using data analytics. Previous roles include Content Strategist at William Blair, where Abby oversaw digital marketing content development, and Content Manager at imagination., focusing on SEO and social media strategies. Abby's career began with various positions in content creation and management, demonstrating a consistent record of enhancing marketing efforts across multiple industries. Abby holds a Bachelor of Arts in Writing from Grand Valley State University.