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Holly Houghton has extensive work experience in the immersive and creative industry. Holly is currently the Managing Director of Immersive at Journey, a position they have held since October 2022. Prior to that, they worked at Squint/Opera where they held various leadership roles such as Managing Director, Head of Production, and Executive Producer from 2017 to the present. Before that, Holly worked at Potion as a Development Producer from 2014 to 2017. Holly began their career at Ralph Appelbaum Associates, working as a Content Coordinator in New York from 2007 to 2008, and later as a Content Developer in London from 2009 to 2014.

Holly Houghton holds a Master's degree in Art History from the Courtauld Institute of Art, U. of London, which they obtained from 2008 to 2009. Holly also possesses a Bachelor's degree in Art History from Williams College, earned between 2002 and 2006.