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Micaela Ahdrian is an accomplished ecommerce and online marketing professional with extensive experience managing global strategies and teams. Currently serving as Ecommerce Manager at Jotex, Micaela oversees sales, CRM, and commercial strategy across all markets. Previously, Micaela held the position of Online Marketing Manager at Jotex, focused on optimizing paid online channels and SEO for Nordic and European markets. Micaela also worked as E-commerce Manager at L:A BRUKET, where responsibilities included launching a new website for over 30 markets and building a comprehensive digital marketing ecosystem. Additional roles include Account Director and Manager at Right Thing united, Owner of Cous Kommunikation, and various positions in event management and administrative support early in the career. Micaela holds a Master of Science in Business and Economics from Örebro University and completed project management and marketing studies at Berghs School of Communication.