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Samantha Yniguez is an experienced professional with a robust background in procurement and product development. As the Director of Procurement at Joseph Gallo Farms since May 2016, Samantha has successfully led cross-functional teams in product development, market research, and the implementation of strategic goals and objectives. Prior to this, as General Manager at 51FIFTY Energy Drink from June 2013 to May 2016, Samantha created and executed marketing campaigns, significantly increased distribution, and coordinated major events. Samantha also served as a Fundraising Coordinator at Downtown Life Magazine, planning events that raised over $30,000, and was the Advertising Director at McClatchy, overseeing a $3.5 million sales budget. Samantha holds a Certificate in Marketing from the University of Phoenix.