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Sara A. is an experienced conversion manager at Witt-Gruppe since November 2022, focusing on developing and optimizing conversion strategies while analyzing user journeys to enhance client experiences. Responsibilities include conducting A/B tests, monitoring KPIs, and utilizing Google Analytics for traffic data analysis. Previously, Sara worked as a digital marketing officer at Freya, where tasks involved content creation, competitive analysis, and social media management. Earlier roles as a sales associate at Nature et Découvertes and NAF NAF provided customer service and merchandising experience. Sara is currently pursuing an MBA in Digital Marketing and Social Media at ISEG, following a digital marketing license and a BTS in Operational Commercial Management.