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Beth Reeves is a seasoned marketing professional with extensive experience in brand management and business development. Currently serving as the Marketing Director at Jordan Essentials since July 2022, Beth leads a team of graphic designers and web specialists to enhance the brand image through various initiatives, including website rebranding and social media asset development. Prior to this role, Beth co-founded and served as President of Initial Outfitters, Inc., from September 2006 to June 2022, overseeing marketing, production, customer service, and human resources while crafting impactful direct-to-consumer marketing campaigns. Beth began their career as a Production Manager at Heartstrings from January 2004 to August 2006 and holds a Bachelor of Science in Business Logistics from Auburn University, earned between 2000 and 2003.