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David loves cannabis, science, music, and using data to solve problems. Prior to co-founding Jointly, he combined his background in leadership and analytics for Fortune 500 companies with his passion for nature and endurance sports to create the Santa Monica Mountains Cyclery, which he later sold to Trek Bicycle. He also plays the banjo, but not very well. Kooi graduated from Northwestern University with a BA in Economics and Statistics before earning his MBA from The University of Chicago Booth School of Business.