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Jeff Torbeck is a seasoned professional with extensive experience in sales leadership and go-to-market strategy. Currently serving as the Director of Enterprise Sales at Forma and as a Strategic Advisor for Bonfire Analytics and Scratchpad, Torbeck brings expertise in guiding organizations through market entry and team development. Previous roles include VP of Revenue at Gun.io, where strategic direction led to the expansion of revenue functions, and VP of New Business Sales at Clipboard Health, where successful product launches facilitated market growth. With a strong background in building sales teams and implementing go-to-market strategies across various companies, Torbeck has consistently demonstrated the ability to drive performance and foster partnerships in the technology and healthcare sectors. Torbeck holds a BS in Recreation Administration from California Polytechnic State University-San Luis Obispo.