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Annie Hu is a seasoned marketing professional with extensive experience in the beauty industry, currently serving as Vice President of Marketing, Product Development, and Trade Marketing at Joico since July 2005. In this role, Annie Hu oversees the US haircolor division, leading a team to strategize product introductions, promotions, communications, and inventory management. Previous positions at Joico include Marketing Director, Senior Marketing Manager, and Marketing Manager, where accomplishments included the successful launch of innovative products and the enhancement of brand awareness. Annie Hu also gained foundational experience through internships in public relations at Habitat for Humanity New York City and Bumble and bumble. Annie Hu holds an MBA in Business Administration from the University of California, Irvine and a Bachelor of Science in Communications from New York University.