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Tatiana Vasilieva is an experienced professional in commercial effectiveness, analytics, and marketing with a strong track record in leading teams and managing complex projects across various industries. Currently serving as the Head of Commercial Effectiveness and Analytics at Johnson & Johnson, Tatiana focuses on business intelligence visualization, commercial efficiency enhancement, and KPI monitoring. Previous roles include Head of Marketing at IKEA Group, where Tatiana developed marketing strategies and managed regional budgets, and various positions at Diageo and Carlsberg Group overseeing trade marketing and commercial strategy implementation. Tatiana holds an MBA in Marketing & Sales from Moscow University of Industry and Finance and additional degrees in marketing and psychology.