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Steve Masterton is an accomplished professional in e-commerce and digital strategy, currently serving as the E-commerce & Digital Director at John Lewis & Partners since May 2021, where responsibilities include overseeing the integration of digital channels and driving significant revenue contributions. Previously, Masterton held the position of Online Trading Director at Dunelm and has extensive experience as Digital Director at Arcadia Group Ltd, including a role as Digital Director for BHS. Masterton's career also features consultancy work with major brands such as Dyson and Sainsbury's at Progenit, along with various strategic roles at Orange and Tennent Caledonian Breweries Ltd. A graduate of Loughborough University with a BSc (Hons) in Management Sciences, Masterton's expertise spans digital transformation, user experience, and e-commerce trading.