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Eui Yang, Ph.D., UXMC, currently serves as a UX Manager at John Deere, where responsibilities include defining team strategy and overseeing user interface design for digital products. With a robust background in user experience, Eui Yang has held various roles at John Deere, including UX Lead and Lead UX Researcher, focusing on research methodologies and building strategic relationships. An adjunct faculty member at the University of Illinois Urbana-Champaign, Eui Yang also has experience as a UX Analyst/Researcher at ConnectFive, Inc., a Graduate Research Assistant at Iowa State University, and a Post-Masters Researcher at Soongsil University. Academic qualifications include a Ph.D. in Industrial and Manufacturing Systems Engineering from Iowa State University, alongside both a Master of Engineering and a Bachelor of Science in Industrial and Information Systems Engineering from Soongsil University.