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Elsa Cantu is a seasoned marketing professional with extensive experience in digital marketing and lead generation. Currently serving as the Regional Marketing Manager at John Crane since February 2019, Cantu specializes in training and consulting on social media, marketing automation, and Google strategies for B2B marketing. Previous roles include Director of Digital Marketing and Events at Holiday World RV, Global Demand Generation and Product Lead at Halliburton Drill Bits and Services, and Director of Marketing and Events at Megger. Cantu holds a Bachelor of Applied Science from Texas A&M University, a Graduate Certification in Finance from SMU Cox School of Business, and an MBA in Management from Our Lady of the Lake University. Key competencies include eCommerce marketing, PPC/SEM campaigns, SEO, email marketing, affiliate marketing, and social media management.