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Natalia Valderrama O. is an experienced professional in the fashion purchasing sector, currently serving as a Category Buyer at Johanna Ortiz since October 2021. Formerly a Category Manager at Geelbe.com, Natalia was responsible for developing commercial strategies and negotiating partnerships with national clothing brands. Previous roles include Buyer at Seven Seven, where planning and purchasing for women's clothing were key responsibilities, and Senior Media Buyer at Herpo, focusing on fashion trend research and collaboration with suppliers. Beginning a career at STFGROUP as a Junior Buyer, Natalia managed procurement processes from international suppliers. Academic credentials include a Master of Business Administration from Esden Business School and a degree in Business Administration from Universidad Autónoma de Occidente, along with specialized studies in fashion design and language courses.