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Niels Meijer has extensive experience in sports management and development, currently serving as Director at the Johan Cruyff Foundation since March 2015, where the focus is on promoting children's health and teamwork through sports. Meijer is also a Board Member of the Nederlandse Basketball Bond since May 2020. Prior roles include Manager and Program Manager for the Johan Cruyff Institute from March 2010 to February 2015, and Account Manager for Cruyff Courts at the Johan Cruyff Foundation from April 2011 to May 2012. Meijer has also worked as a Project Manager for Zorg en Zekerheid Leiden Basketball and was involved in clinics and events at Skillzz Sports Academy. A former professional basketball player, Meijer's athletic career spanned from 2000 to 2009 with teams including Zorg en Zekerheid Leiden and the Amsterdam Astronauts. Meijer holds a Master's degree in Sport Management from the Johan Cruyff Institute and a Bachelor's degree in Physical Therapy from HU University of Applied Sciences Utrecht.