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Aicha K'HILI is an accomplished professional with extensive experience in commercial and marketing roles. Currently serving as Directrice Commerciale et Marketing at Joël Robuchon International since January 2023, Aicha previously founded Zaman Marrakech in January 2021, specializing in cosmetic and home fragrance products made from natural Moroccan ingredients. From 2011 to 2019, Aicha held the position of Directrice Commerciale et Marketing at Fuego Latino- Mariinski - Nikki Beach, where responsibilities included client development, strategic marketing, and team management. Earlier experience includes roles in financial services at Robeco, Crédit Lyonnais, and BNP Paribas, as well as a brief stint in online trading at Ad-Wise. Aicha's educational background includes degrees from NEOMA Business School and various banking and commercial institutions, highlighting a strong foundation in business and finance.