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Shawn Burwell serves as the Sr. Director of Marketplaces for the Americas and Head of Acquisition Marketing at Jockey International, Inc., leading digital marketing strategies that enhance awareness and revenue through paid media. Previously, Shawn held various roles at Johnson Outdoors, significantly contributing to eCommerce initiatives and digital marketing strategies. Prior experience includes leadership in global eCommerce and digital marketing at Emerson Commercial & Residential Solutions, where Shawn was responsible for international websites and partnerships with major retailers. Shawn began the career at Jockey International, focusing on eCommerce operations and fulfillment. Shawn holds a Bachelor of Arts in Communications from the University of Wisconsin-Parkside.