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Irina Hedwig has a strong background in e-commerce management and merchandising, with experience working for companies such as ESCADA and Jochen Schweizer mydays Group. Irina is experienced in product content management, site merchandising, and collaborating with marketing and web development teams to optimize online shop performance. Irina also has a Bachelor of Arts degree in Handelsmanagement from Hochschule für angewandte Wissenschaften Amberg-Weiden.