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Dr. Martin Lerch is a highly experienced professional in the fields of digital transformation, innovation management, and customer interaction. Dr. Martin has held various leadership positions in companies such as Jochen Schweizer mydays Group, Sky Deutschland GmbH, and Scheer GmbH. With a strong background in consulting and project management, Dr. Lerch has played a key role in maximizing revenue, optimizing sales, and driving digital initiatives. Dr. Martin's expertise in digital disruption, portfolio management, and operational excellence has been showcased in their extensive career spanning across different industries. Dr. Lerch is also a dedicated lecturer and speaker at international conferences, sharing their knowledge and insights on digital transformation and innovation.